Professional Certificate in Technical Product Management
This page is the single official record of this programme. Transcripts, syllabus PDFs, the learner workspace and the public verification page are all generated from it, and each printed syllabus carries the version and fingerprint shown below so evaluators can compare them line by line.
Each module is 60 hours: 20 h guided instruction, 20 h supervised lab, 12 h project studio, 8 h assessment. Programme version 2026.10 · fingerprint 54BE092F610004A3
| Code | Course | Hours | ECTS |
|---|---|---|---|
| SWY-09-M01 | Product Lifecycle Management | 60 | 3 |
| SWY-09-M02 | Market & Competitive Analysis | 60 | 3 |
| SWY-09-M03 | Story Mapping & Backlog | 60 | 3 |
| SWY-09-M04 | Agile & Scrum | 60 | 3 |
| SWY-09-M05 | Data-Driven Decisions | 60 | 3 |
| SWY-09-M06 | Technical Literacy for PMs | 60 | 3 |
| SWY-09-M07 | Go-to-Market Strategy | 60 | 3 |
| SWY-09-M08 | Stakeholder Management | 60 | 3 |
| SWY-09-M09 | Product Metrics | 60 | 3 |
| SWY-09-M10 | Capstone — Launch a New Digital Product | 60 | 3 |
M01 Product Lifecycle Management · Module 1 · 60 h
Discovery, definition, build, launch, iterate.
- • Discovery
- • definition
- • build
- • launch
- • iterate
M02 Market & Competitive Analysis · Module 2 · 60 h
TAM / SAM / SOM, SWOT, gap analysis.
- • TAM / SAM / SOM
- • SWOT
- • gap analysis
M03 Story Mapping & Backlog · Module 3 · 60 h
User stories, MoSCoW, RICE, Jira.
- • User stories
- • MoSCoW
- • RICE
- • Jira
M04 Agile & Scrum · Module 4 · 60 h
Sprints, standups, retros, Product Owner role.
- • Sprints
- • standups
- • retros
- • Product Owner role
M05 Data-Driven Decisions · Module 5 · 60 h
KPIs, OKRs, A/B testing, analytics.
- • KPIs
- • OKRs
- • A/B testing
- • analytics
M06 Technical Literacy for PMs · Module 6 · 60 h
APIs, databases, FE/BE constraints, tech debt.
- • APIs
- • databases
- • FE/BE constraints
- • tech debt
M07 Go-to-Market Strategy · Module 7 · 60 h
Positioning, pricing, sales enablement.
- • Positioning
- • pricing
- • sales enablement
M08 Stakeholder Management · Module 8 · 60 h
Engineers, designers, execs, customers.
- • Engineers
- • designers
- • execs
- • customers
M09 Product Metrics · Module 9 · 60 h
Churn, LTV, CAC, DAU / MAU dashboards.
- • Churn
- • LTV
- • CAC
- • DAU / MAU dashboards
M10 Capstone — Launch a New Digital Product · Module 10 · 60 h
Idea validation → MVP → roadmap → GTM plan.
- • Idea validation → MVP → roadmap → GTM plan
- • Written examination — 30% of the course mark
- • Laboratory / practical portfolio — 40% of the course mark
- • Project defence — 20% of the course mark
- • Professional conduct & participation — 10% of the course mark